Way too much yoghurt.

Posted: January 19, 2012 in coffee, consumerism, crouch end, Writing

The other day I mentioned that, partly in response to the general economic shit-storm we’re in the midst of, and partly as a psychological challenge, I’m trying to spend no money. Okay, obviously not no money, that’s too hard. But I’m consciously cutting down on buying shit I probably don’t need. Just, you know, stuff, like magazines, sandwiches, that kind of thing.

In Tesco’s today, I didn’t buy capers (no one actually needs capers, ever, right?) but I did buy yoghurt. Okay, no-one needs yoghurt either, but it’s one of the few good things my five year old son eats, and whose diet otherwise is made up primarily of crackers, black pudding and sweets, so it’s a justified purchase.

Whilst in the yoghurt aisle I was struck by the choice I faced, re the yoghurts. I counted in excess of 100 different types of yoghurt for sale, including: Greek, organic, soya, high fibre, low fat, fat free, pouring, bio-live, fruity, incredibly fruity (who is ever going to buy ‘fruity’ once they see this one?), probiotic, intensely creamy, and naturally good†. This is not counting a further 25 plus varieties of yoghurt drinks and around the same number of ‘kids’ yoghurts. To anyone who considers this for even a moment, it is a situation that cannot be judged as anything other than absolutely fucking insane.

As I recall, when I was a kid, there was only Ski yoghurt, and you could choose natural or hazelnut. Maybe strawberry.

Were we better off then?

Here is today’s coffee,


taken at The Whittington hospital where I went to have the stitches removed following my major knee surgery.

And today’s haiku:

Intensely creamy,

Probiotic or low cal.

Whatevs; it’s sour milk!

†This is possibly an example of the sort of thing Ludwig Wittgenstein‡ was referring to when he discussed the way in which we are bewitched by language –‘naturally good’ seems to convey all the promise of being beneficial to your health, the environment, perhaps even your soul, without actually meaning anything at all.

‡From what I have read about Wittgenstein I find it hard to picture him eating yoghurt, so maybe not this specific example.


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